At newkleus, we love sharing our thoughts and insight. This is our blog to help spread information to the world.

User Generated Video: The New Frontier in UGC

Read the full article here.

We built newkleus to maximize user generated video (UGV) for brands. If you're ready to take your brand to a new level, we're here and can launch branded UGV platforms in 2 weeks or less.

Consumer Trends: Technology is Still King

Read the full article here.

The Direct Selling Industry is not known for being advanced from a technology perspective.  We have a perfect solution, which is very innovative and we're looking for brands who want to stand out.

Our technology is based on: user generated video, storytelling, experiential marketing, culture, community, etc.  What we have does not exist today in the direct selling space.  Every company needs it.  Let's go!

These 17 Social Media Power Players Agree on 1 Thing (And It's a Must-Have For Your Busienss)

To read the full Inc.com article, click here.  As with most articles, some good nuggets, but don't agree with everything, especially #14. The Tech Giants need to be a part of your strategy, 100%, but don't surrender, there are millions and millions and millions of people who "tolerate" or dislike Facebook. 

The one common item however, is cater precisely to the customer.

For a summary, see below:

  1. Create a Winning Identity
  2. Invest in the Millennial Method: Digital, Mobile, Social, Influeners
  3. Map the Path to Purchase
  4. Listen and Engage
  5. Use Strategy to Leverage Technology
  6. Incorporate Mixed Reality
  7. Prepare for Artificial Intelligence
  8. Constantly Experiment with New Tech
  9. Focus on the One-on-One Experience
  10. Embrace Voice Recognition
  11. Start Using Robots Now
  12. Invest in Location, Location, Location
  13. Broaden the Definition of Media
  14. Give In to the Tech Giants
  15. Showcase Real People
  16. Be Authentic or Die
  17. Stay Focused, Humble and Open

Built.io Launches Digital Fan Experience Platform To Reimagine Today’s Connected Fan

Read the full article here.

Pretty cool technology, but still missing our newkleus engagement framework.

"The opportunities over time as we learn more about fans are endless," Sampat said.  "There's a real important transformation taking place between the physical world and the digital world, which makes these stadium and arena projects so interesting to us."

Direct Selling and Communities in the Internet Age

Click here to read the entire PDF.

"Direct selling’s greatest strength is its ability to tap into the power of communities. The internet is changing how everyone communicates. This has an impact on the direct selling community. The most successful direct sellers will win by continuing to set down stakes in the most relevant communities, but they will also use a smart web presence to differentiate themselves from their competitors and bring direct selling into the 21st century."

Attention Direct Selling Executives: User Generated Video MUST be a Strategic Differentiator in 2017

Click here to read the full article.

User generated content (UGC) is 50% more trusted than any other form of media.  It's critical for brands to execute strategies related to UGC.  And direct selling companies must leverage their strategic differentiators to their advantage - their passionate customers and field representatives.

This Blunt Chart Explains Retailing's Innovation Gap

Read the full article here.

The chart speaks for itself - tough time for retailers. Patents, innovation, efficiency and transformation core to their business model, Amazon is crushing brands. 

We feel one thing missing however - culture.  If you are going compete with Amazon on price and logistics alone, you will lose.  But, developing a strong culture with core values, great product and a powerful social mission - now you have something special.

How to Build a Beauty Brand in the Digital Age

Saw this article today shared by a friend on LinkedIn.  We have a strong background in building beauty companies - using direct selling, ecommerce and digital strategies.  Here are some key points from the article:

  • "Authenticity" is not a Marketing Term
  • Have a Mission and a Message - Stay True to it at All Costs
  • Be Close to the Customer: Create a Dialogue and Make it Real
  • Be Transparent, About Everything
  • Even if You're Big, Act Small
  • Think About Cadence
  • Be Open to Changing "How Things Are Done"

Gary V: The Changing Landscape of Consumer Attention

For the full article, click here.

Retailers - here is an excerpt for you: "Retailers have to absolutely start building up their Amazon or direct-to-consumer capabilities, and there's just really no option.  The reason we're seeing such enormous disruption in retail is many legacy or traditional retailers have been putting their heads in the sand for the last three to five yeas, and we're starting to see the cracks as consumers increasingly go online to shop.  And: It's going to get way worse before it gets better."

Constant Content: The Silver Bullet for Failing Content Marketing Strategy

If you like to stay up on content marketing, click here to read the full article.  It's a long one, but full of good stuff.

"The biggest pain point of all to come out of the State of Content Marketing survey?

'Producing engaging content, consistently.'

I had been reading all the results with mild interest until those words stopped me dead in my tracks.

You may think the source of that concern stemmed from the fact that such a thing should be easy to manage, but it goes deeper than that.

Success with content is predicated entirely on your ability to consistently produce content that engages, resonates and adds value to your audience’s lives. And if producing that is the single biggest barrier then we have a problem!

You see, investment in content is a waste of money if you don’t have a well-designed plan to deliver constant content.

It doesn’t matter how brilliant your campaigns are if your audience has no other content to come back to and engage with."

Text Savvy: 6 Reasons Brands Should Start Using SMS Marketing

Leveraging customers and followers as micro-influencers is a key strategy for organic reach.  A big part of our platform strategy is being able to share content via text. This is one of our favorite articles on this topic. Click here to read more.

"SMS Marketing is a proven channel that allows marketers to effectively reach consumers.  Email and direct mail are just too slow, and social media is too inundated with spam.  With a 90 percent open rate, SMS gets your messages read faster than any other channel."

MILLENNIALS: FUELING THE EXPERIENCE ECONOMY (PDF article)

Enjoyed reading this article.

Key Findings and Insights

  • When it comes to money, 'experiences" trump 'things'
  • Millennials crave more experiences
  • Experiences help shape identity and create life-long memories
  • FOMO drive Millennials' experiential appetite
  • Americans are dedicating more income to experiences

Simon Sinek: How Great Leaders Inspire Action

It's from 2009, but still a great talk (click here).

All about the "golden circle" - the world's simplest idea. Why - How - What?

"People don't buy what you do, they buy why you do it."

Every time we watch this video we learn something new. At the time of this posting, this video on this website has 31,809,453 total views.  People continue to watch and learn.  Enjoy!

FTC Staff Reminds Influencers and Brands to Clearly Disclose Relationship

Commission aims to improve disclosures in social media endorsements.  Click here to read more.

"After reviewing numerous Instagram posts by celebrities, athletes, and other influencers, Federal Trade Commission staff recently sent out more than 90 letters reminding influencers and marketers that influencers should clearly and conscpicuously disclose their relationships to brands when promoting or endorsing products through social media."

Where We Are: The 2017 State of Content Marketing [Infographic]

See the infographic here.

An intriguing infographic compiled by Zazzle, based on the results of its 2017 State of Content Marketing Survey of marketers in the UK.

Some key takeaways:

  • 79% of those surveyed believed that the use of content marketing was either very or quite effective, but only 6% were definitely sure how to implement content marketing
  • 69% voted Twitter as the most effective content platform
  • 61% said their top challenge was too few staff

Gary Vaynerchuck - One is Greater Than Zero

Very true!  Watch Gary's video here.

"I've been on Conan. Ellen. The Today Show.

But I also did a thousand interviews that got one or nineteen or 137 views on YouTube. Max. Why did I do blog posts for so long that only had six readers? Why do I guest on shows with a smaller audience base than my own? Because I'm all about depth over width. I want to go deeper with my community. I want to give back to people who support me.

Even today, when I have more leverage than I did three years ago, I still live under the motto of one is greater than zero. To me, doing these interviews or guest posts is about the process of the work. Too many people are impatient and not willing to do that work. When you're still making the climb, when you haven't made your name known yet, you need to put in that work. I did those 119 and 137 view videos day in and day out. And I continue to.

You might make a video with 89 views. But one of those viewers could be a producer at CNN. Undervaluing just that one view is a huge mistake.

It's about having the humility. It's about not saying no. Even when you've made it. You're never too big. One is bigger than zero."