Some big nuggets from Mark Zuckerberg's post.
- Changes could result in users spending less time on Facebook
- "You can expect to see more from your friends, family and groups," Zuck said in the announcement. "You'll see less public content like posts from businesses, brands, and media."
Brands, sports teams, musicians, radio stations, etc. Take note. We built newkleus to alleviate this very situation. None of the major social media websites were strategically built for brands.
At newkleus, we believe you should have direct connections with your fans, followers and customers. You should know their names, their email addresses, etc. You should engage them directly and activate them into micro-influencers for your brand, letting them use their social networks to authentically increase engagement.
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