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Where We Are: The 2017 State of Content Marketing [Infographic]

See the infographic here.

An intriguing infographic compiled by Zazzle, based on the results of its 2017 State of Content Marketing Survey of marketers in the UK.

Some key takeaways:

  • 79% of those surveyed believed that the use of content marketing was either very or quite effective, but only 6% were definitely sure how to implement content marketing
  • 69% voted Twitter as the most effective content platform
  • 61% said their top challenge was too few staff