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Coca-Cola Named Official Soft Drink of Major League Baseball in Digital-Driven Partnership

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"NEW YORK – A new multi-year agreement between The Coca-Cola Company and MLB will refresh baseball fans inside and outside big-league ballparks, the partners announced today at a press conference at Citi Field.

The company and its brands will engage baseball fans through MLB LB Advanced Media (BAM)’s digital platforms including MLB.com, Club web sites, MLB.com At Bat and Ballpark mobile apps, official MLB social media accounts and advertising on MLB Network and MLB.tv. For example, Coke will use the MLB.com Ballpark app to offer stadium check-in deals, ticket upgrades and concession promotions."

We love the digital engagement.  Of course, we feel it can go further by embedding our newkleus platform into the MLB digital assets.  newkleus can bring a fun, video engagement to the fan experience, delivering much more fun for the fans.