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These Are the Brands Teens Think Are the Coolest, According to Google (Entrepreneur.com)

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The brand team for consumer apps at Google has bestowed upon the world It’s Lit: A Guide to What Teens Think Is Cool. It’s a look at what brands have the most caché among the youth set.

The survey results suggest that the top 10 coolest brands among Gen Z are YouTube, Netflix, Google, XBOX, Oreo, GoPro, Playstation, Doritos, Nike and Chrome. As for the companies with the least amount of brand recognition, Uniqlo, Patagonia, clothing brand Supreme and Nest didn’t ring much of a bell. And the least cool? Sorry, TMZWall Street Journal, Sprint and Yahoo -- better luck ... next time?