If you like to stay up on content marketing, click here to read the full article. It's a long one, but full of good stuff.
"The biggest pain point of all to come out of the State of Content Marketing survey?
'Producing engaging content, consistently.'
I had been reading all the results with mild interest until those words stopped me dead in my tracks.
You may think the source of that concern stemmed from the fact that such a thing should be easy to manage, but it goes deeper than that.
Success with content is predicated entirely on your ability to consistently produce content that engages, resonates and adds value to your audience’s lives. And if producing that is the single biggest barrier then we have a problem!
You see, investment in content is a waste of money if you don’t have a well-designed plan to deliver constant content.
It doesn’t matter how brilliant your campaigns are if your audience has no other content to come back to and engage with."