Saw this article today shared by a friend on LinkedIn. We have a strong background in building beauty companies - using direct selling, ecommerce and digital strategies. Here are some key points from the article:
- "Authenticity" is not a Marketing Term
- Have a Mission and a Message - Stay True to it at All Costs
- Be Close to the Customer: Create a Dialogue and Make it Real
- Be Transparent, About Everything
- Even if You're Big, Act Small
- Think About Cadence
- Be Open to Changing "How Things Are Done"