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How to Build a Beauty Brand in the Digital Age

Saw this article today shared by a friend on LinkedIn.  We have a strong background in building beauty companies - using direct selling, ecommerce and digital strategies.  Here are some key points from the article:

  • "Authenticity" is not a Marketing Term
  • Have a Mission and a Message - Stay True to it at All Costs
  • Be Close to the Customer: Create a Dialogue and Make it Real
  • Be Transparent, About Everything
  • Even if You're Big, Act Small
  • Think About Cadence
  • Be Open to Changing "How Things Are Done"