At newkleus, we love sharing our thoughts and insight. This is our blog to help spread information to the world.

Engagement

Built.io Launches Digital Fan Experience Platform To Reimagine Today’s Connected Fan

Read the full article here.

Pretty cool technology, but still missing our newkleus engagement framework.

"The opportunities over time as we learn more about fans are endless," Sampat said.  "There's a real important transformation taking place between the physical world and the digital world, which makes these stadium and arena projects so interesting to us."

Text Savvy: 6 Reasons Brands Should Start Using SMS Marketing

Leveraging customers and followers as micro-influencers is a key strategy for organic reach.  A big part of our platform strategy is being able to share content via text. This is one of our favorite articles on this topic. Click here to read more.

"SMS Marketing is a proven channel that allows marketers to effectively reach consumers.  Email and direct mail are just too slow, and social media is too inundated with spam.  With a 90 percent open rate, SMS gets your messages read faster than any other channel."

MILLENNIALS: FUELING THE EXPERIENCE ECONOMY (PDF article)

Enjoyed reading this article.

Key Findings and Insights

  • When it comes to money, 'experiences" trump 'things'
  • Millennials crave more experiences
  • Experiences help shape identity and create life-long memories
  • FOMO drive Millennials' experiential appetite
  • Americans are dedicating more income to experiences

Simon Sinek: How Great Leaders Inspire Action

It's from 2009, but still a great talk (click here).

All about the "golden circle" - the world's simplest idea. Why - How - What?

"People don't buy what you do, they buy why you do it."

Every time we watch this video we learn something new. At the time of this posting, this video on this website has 31,809,453 total views.  People continue to watch and learn.  Enjoy!

These Are the Brands Teens Think Are the Coolest, According to Google (Entrepreneur.com)

Click here for the full Entrepreneur.com article.

The brand team for consumer apps at Google has bestowed upon the world It’s Lit: A Guide to What Teens Think Is Cool. It’s a look at what brands have the most caché among the youth set.

The survey results suggest that the top 10 coolest brands among Gen Z are YouTube, Netflix, Google, XBOX, Oreo, GoPro, Playstation, Doritos, Nike and Chrome. As for the companies with the least amount of brand recognition, Uniqlo, Patagonia, clothing brand Supreme and Nest didn’t ring much of a bell. And the least cool? Sorry, TMZWall Street Journal, Sprint and Yahoo -- better luck ... next time?

Coca-Cola Named Official Soft Drink of Major League Baseball in Digital-Driven Partnership

Click here to read the full article.

"NEW YORK – A new multi-year agreement between The Coca-Cola Company and MLB will refresh baseball fans inside and outside big-league ballparks, the partners announced today at a press conference at Citi Field.

The company and its brands will engage baseball fans through MLB LB Advanced Media (BAM)’s digital platforms including MLB.com, Club web sites, MLB.com At Bat and Ballpark mobile apps, official MLB social media accounts and advertising on MLB Network and MLB.tv. For example, Coke will use the MLB.com Ballpark app to offer stadium check-in deals, ticket upgrades and concession promotions."

We love the digital engagement.  Of course, we feel it can go further by embedding our newkleus platform into the MLB digital assets.  newkleus can bring a fun, video engagement to the fan experience, delivering much more fun for the fans.