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brands

BUSINESS INSIDER ARTICLE: One specific line from Mark Zuckerberg’s post about big Facebook changes may be spooking investors

Some big nuggets from Mark Zuckerberg's post.

  • Changes could result in users spending less time on Facebook
  • "You can expect to see more from your friends, family and groups," Zuck said in the announcement. "You'll see less public content like posts from businesses, brands, and media."

Brands, sports teams, musicians, radio stations, etc.  Take note.  We built newkleus to alleviate this very situation.  None of the major social media websites were strategically built for brands.  

At newkleus, we believe you should have direct connections with your fans, followers and customers.  You should know their names, their email addresses, etc.  You should engage them directly and activate them into micro-influencers for your brand, letting them use their social networks to authentically increase engagement.

Read the full article here.

Text Savvy: 6 Reasons Brands Should Start Using SMS Marketing

Leveraging customers and followers as micro-influencers is a key strategy for organic reach.  A big part of our platform strategy is being able to share content via text. This is one of our favorite articles on this topic. Click here to read more.

"SMS Marketing is a proven channel that allows marketers to effectively reach consumers.  Email and direct mail are just too slow, and social media is too inundated with spam.  With a 90 percent open rate, SMS gets your messages read faster than any other channel."

These Are the Brands Teens Think Are the Coolest, According to Google (Entrepreneur.com)

Click here for the full Entrepreneur.com article.

The brand team for consumer apps at Google has bestowed upon the world It’s Lit: A Guide to What Teens Think Is Cool. It’s a look at what brands have the most caché among the youth set.

The survey results suggest that the top 10 coolest brands among Gen Z are YouTube, Netflix, Google, XBOX, Oreo, GoPro, Playstation, Doritos, Nike and Chrome. As for the companies with the least amount of brand recognition, Uniqlo, Patagonia, clothing brand Supreme and Nest didn’t ring much of a bell. And the least cool? Sorry, TMZWall Street Journal, Sprint and Yahoo -- better luck ... next time?

Harvard Business Review: Getting Brand Communities Right

Harvard Digital Community Article.png

Susan Frournier and Lara Lee do a great job with this article.

"In 1983, Harley-Davidson faced extinction. Twenty-five years later, the company boasted a top-50 global brand valued at $7.8 billion. Central to the company’s turnaround, and to its subsequent success, was Harley’s commitment to building a brand community: a group of ardent consumers organized around the lifestyle, activities, and ethos of the brand.."