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content

Constant Content: The Silver Bullet for Failing Content Marketing Strategy

If you like to stay up on content marketing, click here to read the full article.  It's a long one, but full of good stuff.

"The biggest pain point of all to come out of the State of Content Marketing survey?

'Producing engaging content, consistently.'

I had been reading all the results with mild interest until those words stopped me dead in my tracks.

You may think the source of that concern stemmed from the fact that such a thing should be easy to manage, but it goes deeper than that.

Success with content is predicated entirely on your ability to consistently produce content that engages, resonates and adds value to your audience’s lives. And if producing that is the single biggest barrier then we have a problem!

You see, investment in content is a waste of money if you don’t have a well-designed plan to deliver constant content.

It doesn’t matter how brilliant your campaigns are if your audience has no other content to come back to and engage with."

Where We Are: The 2017 State of Content Marketing [Infographic]

See the infographic here.

An intriguing infographic compiled by Zazzle, based on the results of its 2017 State of Content Marketing Survey of marketers in the UK.

Some key takeaways:

  • 79% of those surveyed believed that the use of content marketing was either very or quite effective, but only 6% were definitely sure how to implement content marketing
  • 69% voted Twitter as the most effective content platform
  • 61% said their top challenge was too few staff

8 Poweful Reasons You Need to Use Video Marketing

Solid article on video marketing -> click here to read.

"video is one of the most versatile and profitable digital marketing tool out there"

Here are the 8 reasons:

1) Videos Boost Conversations and Sales

2) Video Shows Great ROI

3) Video Builds Trust

4) Google Loves Videos

5) Video Appeals to Mobile Users

6) Videos Can Explain Everything

7) Video Engages Even the Laziest Buyers

8) Video Encourages Social Shares

Bonus Tip 1) Video Ads Work Wonders

Bonus Tip 2) Video is Rocking Email Campaigns

What’s the Value of a Like?

Interesting Harvard Business Review article.  It talks about a recent influential study by comScore and Facebook, along with findings from HBR experiments.

The Results Were Clear

Social media doesn't work the way many marketers think it does.  There mere act of endorsing a brand does not affect a customer's behavior or lead to increased purchasing, nor does it spur purchasing by friends.

CONCLUSION

As social media has grown as a marketing channel, so too has enthusiasm for its potential to drive sales. Yet a recent survey of 427 marketers at U.S. companies showed that 80% are unable to quantify the value of their social media efforts. And in a study of Fortune 500 companies, 87% of CMOs acknowledged that they can’t document that social media creates new customers. Our research helps explain why marketers are frustrated by social media—they are using it the wrong way. Amplifying efforts with advertising can provide higher returns on investment while creating an opportunity to connect with the most-loyal customers.