At newkleus, we love sharing our thoughts and insight. This is our blog to help spread information to the world.

digital media

These 17 Social Media Power Players Agree on 1 Thing (And It's a Must-Have For Your Busienss)

To read the full article, click here.  As with most articles, some good nuggets, but don't agree with everything, especially #14. The Tech Giants need to be a part of your strategy, 100%, but don't surrender, there are millions and millions and millions of people who "tolerate" or dislike Facebook. 

The one common item however, is cater precisely to the customer.

For a summary, see below:

  1. Create a Winning Identity
  2. Invest in the Millennial Method: Digital, Mobile, Social, Influeners
  3. Map the Path to Purchase
  4. Listen and Engage
  5. Use Strategy to Leverage Technology
  6. Incorporate Mixed Reality
  7. Prepare for Artificial Intelligence
  8. Constantly Experiment with New Tech
  9. Focus on the One-on-One Experience
  10. Embrace Voice Recognition
  11. Start Using Robots Now
  12. Invest in Location, Location, Location
  13. Broaden the Definition of Media
  14. Give In to the Tech Giants
  15. Showcase Real People
  16. Be Authentic or Die
  17. Stay Focused, Humble and Open

FTC Staff Reminds Influencers and Brands to Clearly Disclose Relationship

Commission aims to improve disclosures in social media endorsements.  Click here to read more.

"After reviewing numerous Instagram posts by celebrities, athletes, and other influencers, Federal Trade Commission staff recently sent out more than 90 letters reminding influencers and marketers that influencers should clearly and conscpicuously disclose their relationships to brands when promoting or endorsing products through social media."

Where We Are: The 2017 State of Content Marketing [Infographic]

See the infographic here.

An intriguing infographic compiled by Zazzle, based on the results of its 2017 State of Content Marketing Survey of marketers in the UK.

Some key takeaways:

  • 79% of those surveyed believed that the use of content marketing was either very or quite effective, but only 6% were definitely sure how to implement content marketing
  • 69% voted Twitter as the most effective content platform
  • 61% said their top challenge was too few staff

Coca-Cola Named Official Soft Drink of Major League Baseball in Digital-Driven Partnership

Click here to read the full article.

"NEW YORK – A new multi-year agreement between The Coca-Cola Company and MLB will refresh baseball fans inside and outside big-league ballparks, the partners announced today at a press conference at Citi Field.

The company and its brands will engage baseball fans through MLB LB Advanced Media (BAM)’s digital platforms including, Club web sites, At Bat and Ballpark mobile apps, official MLB social media accounts and advertising on MLB Network and For example, Coke will use the Ballpark app to offer stadium check-in deals, ticket upgrades and concession promotions."

We love the digital engagement.  Of course, we feel it can go further by embedding our newkleus platform into the MLB digital assets.  newkleus can bring a fun, video engagement to the fan experience, delivering much more fun for the fans.

What’s the Value of a Like?

Interesting Harvard Business Review article.  It talks about a recent influential study by comScore and Facebook, along with findings from HBR experiments.

The Results Were Clear

Social media doesn't work the way many marketers think it does.  There mere act of endorsing a brand does not affect a customer's behavior or lead to increased purchasing, nor does it spur purchasing by friends.


As social media has grown as a marketing channel, so too has enthusiasm for its potential to drive sales. Yet a recent survey of 427 marketers at U.S. companies showed that 80% are unable to quantify the value of their social media efforts. And in a study of Fortune 500 companies, 87% of CMOs acknowledged that they can’t document that social media creates new customers. Our research helps explain why marketers are frustrated by social media—they are using it the wrong way. Amplifying efforts with advertising can provide higher returns on investment while creating an opportunity to connect with the most-loyal customers.

URLs Outdo Hashtags in Ads at Super Bowl LI

Great article:

Is the Hashtag over?  Researchers reveal Super Bowl ads have abandoned them (and Facebook and Twitter) for URLs.

  • Out of 66 ads only 30% of them had a hashtag - while 41% included a URL
  • This year had a 15% decrease in number of hashtags used in commercials
  • Twitter handles were only shown in 5 commercials and Facebook in 4

No surprise.  Hashtags don't drive customers to websites - URLs do.  Hashtags do relatively nothing, except a mediocre job at organizing content.  And hashtags are not owned by anyone, so a "hashtag takeover" is possible - by another brand or by people posting porn to that hashtag.  Not a good look when trying to trend something in your brand's favor.

One of the bigger fails in years past was using #CFP for the College Football Playoffs.  If you go out to Instagram now and search on #CFP, you'll see a bunch of stuff - football, but more cross-fit professionals. 

The 5 Things I Learned This Week: 1/27/17

Author: Steve Raack, CEO [ n e w k l e .u s ] 

The journey is real. Embrace the process. As an entrepreneur, there are weeks which push you to the limit of doubt and despair, then there are weeks where you never stop smiling. This was a week of ear-to-ear smiles. Below are the 5 things I learned this week.

1) The above graphic is 100% true! You're going to have your ups and downs. Self doubt will creep it. It's not a matter of "if", it's a matter of "when". Keep pushing forward. Download the graphic above and make it your home screen on your computer. When you're down, don't dwell in your self pity. Look at the graphic. It happens to EVERYONE. Hustle harder, an upturn is right around the corner.

2) Get yourself a cheerleader. In the good times, celebrate with this person. Rah-Rah-Rah!!! Enjoy the small victories along the way. Those are important milestones. In the bad times, this person will give you a much needed kick in the ass. Your cheerleader is not your business partner, not an investor, not a board member...they are someone outside your business completely. They are impartial and objective, but understand the vision, mission and values that you are fighting for. They see the big picture and understand the journey.

3) Kiss lots of frogs. Understand that your business is not usually top of mind to people. They are consumed with too many projects already. They try to plan out their year during the budgeting process, quarter by quarter. Projects are stacked on top of each other already. When you arrive on the scene, pitching your product, you are competing with a plan already approved by their Board of Directors. Your goal is to be compelling, but understand the context of what is happening in your prospective client's head. You are another project, even if your promise can deliver a massive ROI. Fill the funnel, show value and you will find your way into their priority list.

4) Patience and persistence. Probably the best lesson I've learned as an entrepreneur. You get so excited about changing the world. Your product is the best thing since sliced bread. So, why isn't everyone beating down your doors to get started? It's because they are busy / distracted and in some cases afraid to go against the status quo. You just gave them something else to think about. Something else to consider on top of their already busy calendar. Give it time, but don't disappear. Offer advice, send over articles with key learnings, stay on their radar but don't sell 100% of the time. That's annoying. Be helpful, be a resource.

5) Ask for help. My 2017 New Year's Resolution was to "ask for help." This is new for me. I'm scrappy and refuse handouts. But I realized, you don't have to conquer the world by yourself. It's a small world and people like helping. Well, most people like helping, I should say. Get clear on your "ask", be specific and respectful of their time, but ask people with connections to help you. You'll be amazed at the results.

It's been a great week! Thanks to everyone who continues to support our company and me personally. #gratitude