At newkleus, we love sharing our thoughts and insight. This is our blog to help spread information to the world.

engagement

BUSINESS INSIDER ARTICLE: One specific line from Mark Zuckerberg’s post about big Facebook changes may be spooking investors

Some big nuggets from Mark Zuckerberg's post.

  • Changes could result in users spending less time on Facebook
  • "You can expect to see more from your friends, family and groups," Zuck said in the announcement. "You'll see less public content like posts from businesses, brands, and media."

Brands, sports teams, musicians, radio stations, etc.  Take note.  We built newkleus to alleviate this very situation.  None of the major social media websites were strategically built for brands.  

At newkleus, we believe you should have direct connections with your fans, followers and customers.  You should know their names, their email addresses, etc.  You should engage them directly and activate them into micro-influencers for your brand, letting them use their social networks to authentically increase engagement.

Read the full article here.

User Generated Video: The New Frontier in UGC

Read the full article here.

We built newkleus to maximize user generated video (UGV) for brands. If you're ready to take your brand to a new level, we're here and can launch branded UGV platforms in 2 weeks or less.

Gary V: The Changing Landscape of Consumer Attention

For the full article, click here.

Retailers - here is an excerpt for you: "Retailers have to absolutely start building up their Amazon or direct-to-consumer capabilities, and there's just really no option.  The reason we're seeing such enormous disruption in retail is many legacy or traditional retailers have been putting their heads in the sand for the last three to five yeas, and we're starting to see the cracks as consumers increasingly go online to shop.  And: It's going to get way worse before it gets better."

Constant Content: The Silver Bullet for Failing Content Marketing Strategy

If you like to stay up on content marketing, click here to read the full article.  It's a long one, but full of good stuff.

"The biggest pain point of all to come out of the State of Content Marketing survey?

'Producing engaging content, consistently.'

I had been reading all the results with mild interest until those words stopped me dead in my tracks.

You may think the source of that concern stemmed from the fact that such a thing should be easy to manage, but it goes deeper than that.

Success with content is predicated entirely on your ability to consistently produce content that engages, resonates and adds value to your audience’s lives. And if producing that is the single biggest barrier then we have a problem!

You see, investment in content is a waste of money if you don’t have a well-designed plan to deliver constant content.

It doesn’t matter how brilliant your campaigns are if your audience has no other content to come back to and engage with."

Text Savvy: 6 Reasons Brands Should Start Using SMS Marketing

Leveraging customers and followers as micro-influencers is a key strategy for organic reach.  A big part of our platform strategy is being able to share content via text. This is one of our favorite articles on this topic. Click here to read more.

"SMS Marketing is a proven channel that allows marketers to effectively reach consumers.  Email and direct mail are just too slow, and social media is too inundated with spam.  With a 90 percent open rate, SMS gets your messages read faster than any other channel."

MILLENNIALS: FUELING THE EXPERIENCE ECONOMY (PDF article)

Enjoyed reading this article.

Key Findings and Insights

  • When it comes to money, 'experiences" trump 'things'
  • Millennials crave more experiences
  • Experiences help shape identity and create life-long memories
  • FOMO drive Millennials' experiential appetite
  • Americans are dedicating more income to experiences

Gary Vaynerchuck - One is Greater Than Zero

Very true!  Watch Gary's video here.

"I've been on Conan. Ellen. The Today Show.

But I also did a thousand interviews that got one or nineteen or 137 views on YouTube. Max. Why did I do blog posts for so long that only had six readers? Why do I guest on shows with a smaller audience base than my own? Because I'm all about depth over width. I want to go deeper with my community. I want to give back to people who support me.

Even today, when I have more leverage than I did three years ago, I still live under the motto of one is greater than zero. To me, doing these interviews or guest posts is about the process of the work. Too many people are impatient and not willing to do that work. When you're still making the climb, when you haven't made your name known yet, you need to put in that work. I did those 119 and 137 view videos day in and day out. And I continue to.

You might make a video with 89 views. But one of those viewers could be a producer at CNN. Undervaluing just that one view is a huge mistake.

It's about having the humility. It's about not saying no. Even when you've made it. You're never too big. One is bigger than zero."

8 Poweful Reasons You Need to Use Video Marketing

Solid article on video marketing -> click here to read.

"video is one of the most versatile and profitable digital marketing tool out there"

Here are the 8 reasons:

1) Videos Boost Conversations and Sales

2) Video Shows Great ROI

3) Video Builds Trust

4) Google Loves Videos

5) Video Appeals to Mobile Users

6) Videos Can Explain Everything

7) Video Engages Even the Laziest Buyers

8) Video Encourages Social Shares

Bonus Tip 1) Video Ads Work Wonders

Bonus Tip 2) Video is Rocking Email Campaigns

What’s the Value of a Like?

Interesting Harvard Business Review article.  It talks about a recent influential study by comScore and Facebook, along with findings from HBR experiments.

The Results Were Clear

Social media doesn't work the way many marketers think it does.  There mere act of endorsing a brand does not affect a customer's behavior or lead to increased purchasing, nor does it spur purchasing by friends.

CONCLUSION

As social media has grown as a marketing channel, so too has enthusiasm for its potential to drive sales. Yet a recent survey of 427 marketers at U.S. companies showed that 80% are unable to quantify the value of their social media efforts. And in a study of Fortune 500 companies, 87% of CMOs acknowledged that they can’t document that social media creates new customers. Our research helps explain why marketers are frustrated by social media—they are using it the wrong way. Amplifying efforts with advertising can provide higher returns on investment while creating an opportunity to connect with the most-loyal customers.