At newkleus, we love sharing our thoughts and insight. This is our blog to help spread information to the world.

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BUSINESS INSIDER ARTICLE: One specific line from Mark Zuckerberg’s post about big Facebook changes may be spooking investors

Some big nuggets from Mark Zuckerberg's post.

  • Changes could result in users spending less time on Facebook
  • "You can expect to see more from your friends, family and groups," Zuck said in the announcement. "You'll see less public content like posts from businesses, brands, and media."

Brands, sports teams, musicians, radio stations, etc.  Take note.  We built newkleus to alleviate this very situation.  None of the major social media websites were strategically built for brands.  

At newkleus, we believe you should have direct connections with your fans, followers and customers.  You should know their names, their email addresses, etc.  You should engage them directly and activate them into micro-influencers for your brand, letting them use their social networks to authentically increase engagement.

Read the full article here.

These 17 Social Media Power Players Agree on 1 Thing (And It's a Must-Have For Your Busienss)

To read the full Inc.com article, click here.  As with most articles, some good nuggets, but don't agree with everything, especially #14. The Tech Giants need to be a part of your strategy, 100%, but don't surrender, there are millions and millions and millions of people who "tolerate" or dislike Facebook. 

The one common item however, is cater precisely to the customer.

For a summary, see below:

  1. Create a Winning Identity
  2. Invest in the Millennial Method: Digital, Mobile, Social, Influeners
  3. Map the Path to Purchase
  4. Listen and Engage
  5. Use Strategy to Leverage Technology
  6. Incorporate Mixed Reality
  7. Prepare for Artificial Intelligence
  8. Constantly Experiment with New Tech
  9. Focus on the One-on-One Experience
  10. Embrace Voice Recognition
  11. Start Using Robots Now
  12. Invest in Location, Location, Location
  13. Broaden the Definition of Media
  14. Give In to the Tech Giants
  15. Showcase Real People
  16. Be Authentic or Die
  17. Stay Focused, Humble and Open

8 Poweful Reasons You Need to Use Video Marketing

Solid article on video marketing -> click here to read.

"video is one of the most versatile and profitable digital marketing tool out there"

Here are the 8 reasons:

1) Videos Boost Conversations and Sales

2) Video Shows Great ROI

3) Video Builds Trust

4) Google Loves Videos

5) Video Appeals to Mobile Users

6) Videos Can Explain Everything

7) Video Engages Even the Laziest Buyers

8) Video Encourages Social Shares

Bonus Tip 1) Video Ads Work Wonders

Bonus Tip 2) Video is Rocking Email Campaigns

What’s the Value of a Like?

Interesting Harvard Business Review article.  It talks about a recent influential study by comScore and Facebook, along with findings from HBR experiments.

The Results Were Clear

Social media doesn't work the way many marketers think it does.  There mere act of endorsing a brand does not affect a customer's behavior or lead to increased purchasing, nor does it spur purchasing by friends.

CONCLUSION

As social media has grown as a marketing channel, so too has enthusiasm for its potential to drive sales. Yet a recent survey of 427 marketers at U.S. companies showed that 80% are unable to quantify the value of their social media efforts. And in a study of Fortune 500 companies, 87% of CMOs acknowledged that they can’t document that social media creates new customers. Our research helps explain why marketers are frustrated by social media—they are using it the wrong way. Amplifying efforts with advertising can provide higher returns on investment while creating an opportunity to connect with the most-loyal customers.

URLs Outdo Hashtags in Ads at Super Bowl LI

Great article: http://www.dailymail.co.uk/sciencetech/article-4200958/URLs-outdo-hashtags-ads-aired-Super-Bowl-LI.html

Is the Hashtag over?  Researchers reveal Super Bowl ads have abandoned them (and Facebook and Twitter) for URLs.

  • Out of 66 ads only 30% of them had a hashtag - while 41% included a URL
  • This year had a 15% decrease in number of hashtags used in commercials
  • Twitter handles were only shown in 5 commercials and Facebook in 4

No surprise.  Hashtags don't drive customers to websites - URLs do.  Hashtags do relatively nothing, except a mediocre job at organizing content.  And hashtags are not owned by anyone, so a "hashtag takeover" is possible - by another brand or by people posting porn to that hashtag.  Not a good look when trying to trend something in your brand's favor.

One of the bigger fails in years past was using #CFP for the College Football Playoffs.  If you go out to Instagram now and search on #CFP, you'll see a bunch of stuff - football, but more cross-fit professionals. 

From the Social Era to the Community Era: IDEAL for Non-Profits

LinkeInArticle - NonProfit.png

Author: Steve Raack, CEO [ n e w k l e u s ] 

Recently I wrote an article entitled Hope is Not a Method for Success - Especially with Social Media.

In that article I discussed my thoughts on the evolution from the Google era to the Social era to the Community era. It highlights that the Social era engagement challenges are impacted by content saturation and pay-to-play social platforms. It also highlights the impact that the Social era has had on the acquisition to sale process.

Unfortunately some of the bigger industry losers in the Social era have been non-profits. I believe however, that the Community era brings much better opportunity.

NON-PROFITS

Many non-profits operate with conscience leadership, focused on social improvements. The cause is more important than any one individual. There is typically a personal connection to why individuals are passionate about the non-profit they are serving.

In the Social era, the declining social media engagement issues greatly impact non-profit reach. Take for instance, Autism Speaks on Facebook. They have over 1.7 Million followers of their Facebook page, yet many posts receive less than 1,000 Likes. Some posts receive 6,000 Likes, but those are few and far between. Even at 6,000 Likes though, that is a .35% reach of their total Follower base. Ugh.

This is both sad and frustrating, especially since the major social platform algorithms treat non-profits the same as they treat global for-profits. Many non-profits lack funding to boost posts and pay for ads. Many non-profits have small teams or use volunteers to help operationally.

If billion dollar, global brands with massive resources and capital are having engagement issues in the Social era, think about the thousands of small non-profits.

In the Community era however, the potential for direct connections increase.

Non-profits need to band together for the greater good. Bring people together in a digital community which shares common interests, common goals, common stories and common brands.

Today, location does not matter. We are all connected digitally through our smartphones. There is no reason why non-profits in Miami shouldn't be working with similar organizations in Seattle or Paris or Buenos Aires or Tokyo or Cairo or etc.

"Where are you from?" is only used as small talk to get acquainted, because location no longer matters.

EPILEPSY AWARENESS EXAMPLE

One focused digital destination for something like epilepsy awareness is ideal. November is National Epilepsy Awareness Month in the USA, yet most people are unaware. Even those who have family members and friends with epilepsy are not aware of the great programs / campaigns / education happening right now. Why?

Go to Twitter and type in epilepsy awareness (or click this link).

You'll see a scrollable list of Twitter accounts for this topic. Some connected with others and working together, some on their own. Some focused on education, some focused on products, some telling stories. They span the gamut related to epilepsy, which is great. And, the list is global, but the community is highly fragmented.

It's a very big community. 1 in 26 people will be diagnosed with epilepsy in their lifetimes. With numbers like that, it's very important that people know what to do if someone close to them has a seizure, and know what a seizure is and is not.

In the Community era, what if all of those individuals, brands and non-profits had their own digital destination? A place there they could interact as a community, rather than have their content get lost in a relatively worthless Twitter hashtag campaigns. Or get lost because the organizations don't have the money to boost posts on Facebook.

  • A single digital destination for epilepsy awareness
  • A single digital destination for people, brands and organizations to interact
  • A single digital destination to share stories of inspiration, educate others, build bonds regardless of race, economic situation or location
  • A single digital destination where the high-value content can be shared to others via text, email and on other social channels

An epilepsy awareness digital community will be powerful. No algorithms, no selfies, no paid ads. Just value added content supporting the cause this community cares about the most. A place where authentic relationships are built, causes move forward, education happens on a grand scale and donations are gathered for ongoing improvement.

Epilepsy Awareness is one community among many that would benefit. What about Autism, ADD / ADHD, Downs Syndrome, Cerebral Palsy, childhood cancer, etc.? Digital communities are powerful.

In the Community era, non-profits have tremendous potential to join together and make positive differences around the world.