Great article and infographic on UGC.
Here are a couple excerpts:
"It seems as if millennials have avoided traditional media ever since they learned how to read."
"Ipsos' study, however, reveals that millennials trust UGC just as much as professional reviews. UGC is also 20% more influential when it comes to purchasing and 35% more memorable than other types of media. You can chalk that up to the fact that millennials spend five hours per day with UGC."