At newkleus, we love sharing our thoughts and insight. This is our blog to help spread information to the world.

marketing

User Generated Video: The New Frontier in UGC

Read the full article here.

We built newkleus to maximize user generated video (UGV) for brands. If you're ready to take your brand to a new level, we're here and can launch branded UGV platforms in 2 weeks or less.

Constant Content: The Silver Bullet for Failing Content Marketing Strategy

If you like to stay up on content marketing, click here to read the full article.  It's a long one, but full of good stuff.

"The biggest pain point of all to come out of the State of Content Marketing survey?

'Producing engaging content, consistently.'

I had been reading all the results with mild interest until those words stopped me dead in my tracks.

You may think the source of that concern stemmed from the fact that such a thing should be easy to manage, but it goes deeper than that.

Success with content is predicated entirely on your ability to consistently produce content that engages, resonates and adds value to your audience’s lives. And if producing that is the single biggest barrier then we have a problem!

You see, investment in content is a waste of money if you don’t have a well-designed plan to deliver constant content.

It doesn’t matter how brilliant your campaigns are if your audience has no other content to come back to and engage with."

Text Savvy: 6 Reasons Brands Should Start Using SMS Marketing

Leveraging customers and followers as micro-influencers is a key strategy for organic reach.  A big part of our platform strategy is being able to share content via text. This is one of our favorite articles on this topic. Click here to read more.

"SMS Marketing is a proven channel that allows marketers to effectively reach consumers.  Email and direct mail are just too slow, and social media is too inundated with spam.  With a 90 percent open rate, SMS gets your messages read faster than any other channel."

FTC Staff Reminds Influencers and Brands to Clearly Disclose Relationship

Commission aims to improve disclosures in social media endorsements.  Click here to read more.

"After reviewing numerous Instagram posts by celebrities, athletes, and other influencers, Federal Trade Commission staff recently sent out more than 90 letters reminding influencers and marketers that influencers should clearly and conscpicuously disclose their relationships to brands when promoting or endorsing products through social media."

8 Poweful Reasons You Need to Use Video Marketing

Solid article on video marketing -> click here to read.

"video is one of the most versatile and profitable digital marketing tool out there"

Here are the 8 reasons:

1) Videos Boost Conversations and Sales

2) Video Shows Great ROI

3) Video Builds Trust

4) Google Loves Videos

5) Video Appeals to Mobile Users

6) Videos Can Explain Everything

7) Video Engages Even the Laziest Buyers

8) Video Encourages Social Shares

Bonus Tip 1) Video Ads Work Wonders

Bonus Tip 2) Video is Rocking Email Campaigns