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millennials

User Generated Video: The New Frontier in UGC

Read the full article here.

We built newkleus to maximize user generated video (UGV) for brands. If you're ready to take your brand to a new level, we're here and can launch branded UGV platforms in 2 weeks or less.

MILLENNIALS: FUELING THE EXPERIENCE ECONOMY (PDF article)

Enjoyed reading this article.

Key Findings and Insights

  • When it comes to money, 'experiences" trump 'things'
  • Millennials crave more experiences
  • Experiences help shape identity and create life-long memories
  • FOMO drive Millennials' experiential appetite
  • Americans are dedicating more income to experiences

These Are the Brands Teens Think Are the Coolest, According to Google (Entrepreneur.com)

Click here for the full Entrepreneur.com article.

The brand team for consumer apps at Google has bestowed upon the world It’s Lit: A Guide to What Teens Think Is Cool. It’s a look at what brands have the most caché among the youth set.

The survey results suggest that the top 10 coolest brands among Gen Z are YouTube, Netflix, Google, XBOX, Oreo, GoPro, Playstation, Doritos, Nike and Chrome. As for the companies with the least amount of brand recognition, Uniqlo, Patagonia, clothing brand Supreme and Nest didn’t ring much of a bell. And the least cool? Sorry, TMZWall Street Journal, Sprint and Yahoo -- better luck ... next time?

Millennials Trust User-Generated Content 50% More Than Other Media

Great article and infographic on UGC.

Here are a couple excerpts:

"It seems as if millennials have avoided traditional media ever since they learned how to read."

"Ipsos' study, however, reveals that millennials trust UGC just as much as professional reviews. UGC is also 20% more influential when it comes to purchasing and 35% more memorable than other types of media. You can chalk that up to the fact that millennials spend five hours per day with UGC."