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user generated video

User Generated Video: The New Frontier in UGC

Read the full article here.

We built newkleus to maximize user generated video (UGV) for brands. If you're ready to take your brand to a new level, we're here and can launch branded UGV platforms in 2 weeks or less.

Consumer Trends: Technology is Still King

Read the full article here.

The Direct Selling Industry is not known for being advanced from a technology perspective.  We have a perfect solution, which is very innovative and we're looking for brands who want to stand out.

Our technology is based on: user generated video, storytelling, experiential marketing, culture, community, etc.  What we have does not exist today in the direct selling space.  Every company needs it.  Let's go!

Attention Direct Selling Executives: User Generated Video MUST be a Strategic Differentiator in 2017

Click here to read the full article.

User generated content (UGC) is 50% more trusted than any other form of media.  It's critical for brands to execute strategies related to UGC.  And direct selling companies must leverage their strategic differentiators to their advantage - their passionate customers and field representatives.

8 Poweful Reasons You Need to Use Video Marketing

Solid article on video marketing -> click here to read.

"video is one of the most versatile and profitable digital marketing tool out there"

Here are the 8 reasons:

1) Videos Boost Conversations and Sales

2) Video Shows Great ROI

3) Video Builds Trust

4) Google Loves Videos

5) Video Appeals to Mobile Users

6) Videos Can Explain Everything

7) Video Engages Even the Laziest Buyers

8) Video Encourages Social Shares

Bonus Tip 1) Video Ads Work Wonders

Bonus Tip 2) Video is Rocking Email Campaigns

The Future of Social Media: 37 Experts Share Their 2017 Predictions

Click for a link to the article.

The one thing for certain is, 37 people have a variety of predictions.  When talking to our clients and prospective clients, we are hearing the following things:

  • Their is a tremendous amount of noise on social media today.  Ever since the US election process narrowed down it's candidates, the noise has dramatically increased.  The phrase being used is "content saturation".  Standing out among all this content is taking more money for each engagement.
  • It's important to tell brand stories rather than post promotional things.  Live streaming helps, but user generated video seems to be the biggest priority.
  • Marketing analytics has gained a strategic importance.  Brands want to better understand their customers and fans.  We hear the phase "1-to-1 marketing" a lot and understanding data helps tremendously with maximizing relationship based marketing.

Millennials Trust User-Generated Content 50% More Than Other Media

Great article and infographic on UGC.

Here are a couple excerpts:

"It seems as if millennials have avoided traditional media ever since they learned how to read."

"Ipsos' study, however, reveals that millennials trust UGC just as much as professional reviews. UGC is also 20% more influential when it comes to purchasing and 35% more memorable than other types of media. You can chalk that up to the fact that millennials spend five hours per day with UGC."

Attention Direct Selling Executives: User Generated Video MUST be a Strategic Differentiator in 2017

As an executive with eCommerce, direct selling and strategic partnership experience, I hear about 3-5 companies a month wanting to move from solely an eCommerce company to a multi-channel brand which includes a direct selling arm.

The main reason: the desire to have a dedicated field of independent representatives.

All direct selling companies operate a digital storefront no different than an eCommerce company. They have a website, a product to sell and customers. They use social media, SEO, retargeting and email marketing campaigns to try and acquire customers and build brand awareness. Some use CRM and other digital strategies. And some have a strong social mission that pulls everything together. So far, a direct selling company looks the same as any other company in the digital world.

Where they are different is in their business opportunity and team of independent field representatives. I want to focus on the field for now - as they are incredibly strategic when leveraged correctly. As a direct selling company grows, they'll have thousands, tens of thousands, hundreds of thousands or millions of independent field reps. They may stay in one country or expand globally.

BUT, as a direct selling company...how do you plan on maximizing your passionate customers and field representatives strategically? Do you leverage their experiences using authentic videos? Do you have access to those user generated videos to tell brand stories?

If not, you MUST create a user generated video strategy ASAP!

“The single most important strategy in content marketing today is video. No matter what you are selling, no matter what your company does, if you don’t have a video marketing strategy, you are going to lose.” - Gary Vaynerchuk

Let's take a high-level look at the current user generated video situation:

  • You have a passionate following of customers and field reps
  • Those customers and field reps capture video content at every moment around your products, your training events, your incentives, your trips, your challenges, etc.
  • That content is shared across several different social media platforms
  • You as the brand rarely sees that content and can't leverage it to your advantage

Yes, you spend a ton of money on photo and video shoots to make things look "on brand". News flash - people trust user generated content way more than they trust company curated content. This is even more true with Millennials! (click link)

So, how are you involved in the user generated content process? How are you leveraging your field today? Please don't say you're involved because you use a hashtag.

Just showing up doesn't cut it anymore!

For the recent past, we all looked to social media as the answer to engagement and reach. Some direct selling companies grew rapidly by maximizing the strengths of the platforms. However, a few years ago social platforms like Facebook started implementing algorithms, sponsored ads, boosting posts, penalties for posting too many promotional posts, penalties for posting from a third party site, etc. The result - organic reach died and overall engagement decreased dramatically.

Social media platforms were not designed for business-building. The sooner we all accept this the better. We need to leverage social media platforms for their strengths - sharing stories with friends and family.

New technology and strategies exist today - to enhance your social media strategies. You need to build a brand culture of your own with exclusive experiences. Just ask (or click the links) Sears and K-Mart, Macy's, Sports Chalet, BCBG, etc. Think Dollar Shave Club, Warby Parker, Harley-Davidson, etc.

"In 1983, Harley-Davidson faced extinction. Twenty-five years later, the company boasted a top-50 global brand valued at $7.8 billion. Central to the company’s turnaround, and to its subsequent success, was Harley’s commitment to building a brand community: a group of ardent consumers organized around the lifestyle, activities, and ethos of the brand."                 - Harvard Business Review -

Direct selling companies must leverage their strategic differentiators to their advantage - their passionate customer and field representatives.

Create a digital community for your brand, for your culture. Leverage your passionate customers and field reps to engage with your digital community. Foster a user generated video destination that is fun, interactive and rewarding.

You will acquire authentic videos around every aspect of your business: products, training, trips, incentives, social mission, recognition, etc. A digital community full of these user generated videos is priceless.

From an acquisition standpoint, your branded digital community shows the world who you are and what you stand for. From a retention standpoint, it allows people to stay engaged on a level that does not exist today. Those who join your digital community will create stronger relationships and gain access to tremendous business insight.

Make user generated video content a part of your overall growth strategy. This is how people communicate today, so embrace it. Stop sending people to a clunky back office where they have to navigate through menus to ultimately find a PDF.

Back Office systems are not how people want to learn and interact. PDFs are fine for some, 3-5% of followers, but most will never read them. User generated video content is the format for sharing, learning and engaging. It's also FREE, so there's no excuse not to build your digital catalogue.

Direct selling companies have a massive strategic advantage over eCommerce companies. Use them, because today, those advantages are not being maximized.

The brands who embrace user generated videos to build their culture will far surpass the brands which focus on product and opportunity only. Don't work really hard to only go out of business in 3 years.